QuitHelp
Helps people quit smoking. Designed for European, Maori, and Pasifika populations. No contra-indications.
Rationale
Smoking is highly costly to the health economy and one of the leading causes of harm. QuitHelp supports people through their quit journey by connecting them to their motivation and preparing them for the difficulties of quitting.
Originally developed as STOMP, then TXT2QUIT, this was the first intervention of its type when published in The Lancet in 2010. Subsequent publications demonstrated cost effectiveness, cultural effectiveness, and repeatability.
Outcomes
Quit rates more than doubled compared to control groups (11% vs 5%).
References
Dr Caroline Free, Rosemary Knight, Steven Robertson, Robyn Whittaker, Phil Edwards, Weiwei Zhou et al.